How SEO Works for Your Zemers Store

SEO (search engine optimization) helps people discover your store, products, courses, and blog posts on Google and other search engines. On Zemers, most of the SEO work happens automatically, and you have a dedicated SEO page in your settings to manage your sitemap and connect Google Search Console.

This guide explains how SEO works on Zemers, where to find your SEO settings, and how to connect your store to Google Search Console.

Where to find your SEO settings

From your Zemers dashboard, go to: Settings

Then open the SEO card.

This page shows your sitemap link and lets you verify your store with Google Search Console.

SEO is a paid feature. If you are on a free plan, the SEO page will prompt you to upgrade. On paid plans it is available right away.

How SEO works on Zemers

You do not need to configure SEO tags manually. Zemers applies the important SEO basics to your public pages automatically, including:

• Page titles and meta descriptions for your store, products, courses, and blog posts

• Canonical links, so search engines always index the correct version of each page

• Structured data (rich results) for articles and pages

• A sitemap that updates on its own as you publish new content

This means that every time you publish a new product, course, or blog post, it is automatically eligible to be discovered and indexed by search engines.

Only public content is included. Private, members-only, draft, and unpublished pages are never exposed to search engines.

Your sitemap

A sitemap is a list of all your public pages that you can submit to search engines so they index your content faster.

On the SEO page you will find your sitemap link, which looks like:

www.zemers.com/@yourhandle/sitemap.xml

You can Copy the link or Open it to view it.

Your sitemap:

• Updates automatically as you publish new products, courses, and posts

• Includes only public, published pages

• Never includes private, members-only, unpublished content, or individual course lessons

You do not need to edit the sitemap. Zemers keeps it up to date for you.

Connect Google Search Console

Google Search Console is a free Google tool that shows how your store performs in search, and lets you submit your sitemap. Before you can submit it, Google asks you to prove that you own your store.

Step 1: Add your store as a property

In Google Search Console, add a new URL prefix property using your store link (the same domain shown in your sitemap link).

Step 2: Choose the HTML tag method

When Google asks how you want to verify ownership, choose the HTML tag method. Google will show you a tag that contains a content value.

Step 3: Paste the code into Zemers

Copy only the content value (not the whole tag) and paste it into the Google verification code field on your SEO page. Then click Save.

Zemers adds this code to your store pages so Google can confirm you own the store.

Step 4: Verify in Search Console

Go back to Google Search Console and click Verify. Once verified, you can submit your sitemap link so Google indexes your pages.

Already using Google Analytics?

If you have set up Google Analytics 4 under Settings → Analytics Tracking, you can verify ownership without the code above. In Google Search Console, choose the Google Analytics verification method instead, and skip pasting a code.

If you change your store handle later

If you change your store handle (your @username), your old links keep redirecting to the new ones automatically, so you will not lose existing traffic.

However, you should add a new URL prefix property in Google Search Console for your new store link. Your verification code stays valid, so you do not need to verify again from scratch.

What if something is not working?

The SEO page asks me to upgrade

SEO is included on paid plans. If you are on a free plan, upgrade to unlock the SEO page, your sitemap, and Search Console verification.

Google cannot verify my store

Make sure you pasted only the content value of the HTML tag, not the whole tag, and that you clicked Save. Then click Verify in Search Console again.

A page is not showing up in search

Check that the page is published and its visibility is set to public. Private, members-only, draft, and unpublished pages are intentionally excluded from search engines.

My sitemap link returns an error

Your store must be active and your handle must be set. Set your store handle under Identity, then reopen the SEO page to get your sitemap link.