How to create a blog article

A blog article in Zemers is created inside an existing Blog app.

Before creating an article, you need to have a blog already created. After that, you can add posts from the blog’s Manage App tab.

You first create the article details, such as title, slug, headline, excerpt, thumbnail, and visibility.

After the post is created, you can open the article page and use Edit content to write and structure the article visually.

Before you start

You need:

• A Zemers account

• Access to your creator dashboard

• An existing Blog app

• An article title

• A short article headline or subtitle, if available

• A thumbnail image (required — you cannot create a post without one)

• A clear idea of whether the article should be public or clients only

You can edit the article later.

Step 1: Open your Blog app

From your Zemers dashboard, go to: Apps

Find the blog where you want to create the article.

Click: Manage

This opens the blog editor.

Step 2: Go to the Manage App tab

Inside the blog editor, open the tab: Manage App

This is where you can create and manage blog posts.

You will see your existing posts, if you already created any.

Click: Add Post

Step 3: Add the article thumbnail

At the top of the New Post page, you can add a thumbnail image.

The thumbnail is displayed in 16:9 format.

Click: Select image

You can choose an image from your media gallery or upload a new one.

You can upload any image, then reposition it inside the 16:9 frame.

Use a clear thumbnail that matches the topic of the article.

A thumbnail is required for every post. If you try to create a post without one, Zemers will ask you to add a thumbnail image first.

Step 4: Add an article video, if needed

You can add an optional article video. If you add a video, it replaces the thumbnail.

Supported video links may include:

• Loom

• YouTube

• Vimeo

• Google Drive

Use this if the article is based on a video, training, or recorded explanation.

If your article is text-based, you can leave this field empty.

Step 5: Add the article title

Add the main title of your article. This is the title visitors will see on the article page and inside your blog list.

Keep it clear and specific.

For example:

• How to Build Your First Digital Product

• Why Your Offer Is Not Converting

• 5 Mistakes Creators Make When Selling Online

The article title has a character limit, so keep it focused.

Step 6: Set the article slug

The article slug is the URL path for your post.

For example:

your-link-here

Use a clean slug that is easy to read.

Good examples:

• build-your-first-digital-product

• offer-not-converting

• creator-business-mistakes

Avoid long slugs, random words, or special characters.

Step 7: Add the article headline

The article headline is optional.

Use it as a short subtitle or supporting sentence below the article title.

For example:

• A simple guide for turning your idea into a paid offer

• The hidden problem behind weak sales pages

• What to fix before sending more traffic to your product

This helps visitors understand the value of the article before reading.

Step 8: Add the article excerpt

The article excerpt is a short description of the post. It may appear in blog lists, previews, or article cards. Keep it short and useful.

For example:

• Learn how to structure your first product page before publishing it.

• A breakdown of the most common reasons people do not buy.

• Use this checklist before launching your next digital product.

The excerpt is optional, but recommended.

Step 9: Choose if the article should be published

Before creating the post, choose whether the article should be published.

If you want the article to be visible, check: Published

If you want to prepare the article first and publish it later, leave it unpublished.

You can publish it later from the article settings.

Step 10: Choose article visibility

Choose who can access the article when the blog app is public.

You can choose:

• Public

• Clients only

Choose Public if anyone can read the article.

Choose Clients only if only customers with access should read the article.

Use Clients only for premium articles, private resources, paid content, or membership-only posts.

Step 11: Create the post

After adding the article details, click: Create Post

This creates the blog article.

At this point, the article exists, but the main content is not written yet.

You need to open the article page and edit the content visually.

Step 12: Open the article page

After creating the post, open the article page.

You can use the public article link or open it from the blog post list.

Once you are on the article page, enter edit mode.

Click: Edit content

This opens the visual content editor for the article.

Step 13: Add content sections

Inside the article editor, click: Add section

Then choose the section type you want to add.

You can add:

• Text: rich text, headings, lists, and links

• Image: a single 16:9 image

• Video: YouTube, Vimeo, Loom, Drive, or supported video links

• Carousel: slideshow of images and videos

• Divider: horizontal separator

• Created by: creator attribution card

• Table of contents: auto-generated from H2 and H3 headings

• Button: call-to-action button with a custom link

Use these sections to build the full article.

Step 14: Structure the article content

A simple article structure can include:

• Introduction

• Main idea

• Explanation

• Examples

• Key takeaways

• Call to action

A more complete article can include:

• Hero image or video

• Table of contents

• Text sections with headings

• Supporting images

• Embedded videos

• Button to a product, course, or external page

• Created by section

You can reorder sections after adding them. This lets you build the article visually, instead of writing everything in one long text field.

Step 15: Use public and private content when needed

If your article supports public and private sections, use them based on what visitors should see.

Use Public sections for:

• Free content

• Article previews

• Educational content

• SEO or discovery content

Use Private sections for:

• Premium content

• Client-only lessons

• Paid resources

• Member-only insights

This lets you create articles that include both free and protected content.

Step 16: Save your changes

After adding or editing your article sections, click: Save changes

Your article content will update on the live article page.

If the article is published and public, visitors can now read it.

If the article is clients only, only customers with access can view it.

Best practices

Start with the article title, slug, and excerpt first.

Create the post before writing the full article.

Use Edit content on the article page to build the article visually.

Use headings inside text sections so the article is easier to scan.

Add a table of contents for longer articles.

Use images or videos only when they improve the reading experience.

Keep public articles useful even if part of your content is private.

Use buttons to send readers to a product, course, newsletter, or next step.

Check the article on mobile before sharing it.

What if something is not working as expected:

If you do not see the Add Post button

Make sure you are editing a Blog app, not a Course app.

If the article does not appear publicly

Check that the post is marked as Published.

Also check the blog app visibility settings.

If only customers should see the article

Set the article visibility to Clients only.

Make sure the blog is linked to the correct product if access depends on a purchase.

If the article thumbnail looks cropped

The thumbnail is displayed in 16:9 format. Reposition the image inside the preview or upload an image that works better in a wide frame.

If you cannot edit the article content

Save or create the post first. Then open the article page and use Edit content.

If the article content does not update

Click Save changes after editing the visual sections.

If the article feels too long

Split the content with headings, dividers, images, and a table of contents.

If you want to publish later

Leave Published unchecked when creating the post. You can publish it later after the content is ready.