How to Create a Promo Code

Promo codes let you offer discounts to specific customers or during promotional campaigns. Customers enter the code manually at checkout.

Step 1: Go to Promotions

From your dashboard, click Promotions and then open the Promo Codes tab.

Step 2: Create a new promo code

Click New Promo Code and fill in the details:

• Code: the text the customer enters at checkout (for example, LAUNCH20). Codes are automatically uppercased and must be unique within your store.

• Discount type: choose between a Percentage off (for example, 20%) or a Fixed Amount off (for example, €10).

• Discount value: enter the amount or percentage.

Step 3: Set discount duration

Choose how long the discount applies:

• Forever: discount applies to every renewal of a subscription.

• One-time: discount applies only to the first payment.

• Multiple months / days: discount applies for a defined number of billing periods.

Step 4: Set usage limits and eligibility (optional)

• Usage limit: maximum total uses across all customers.

• One use per customer: prevent the same customer from using the code more than once.

• Expiry date: set a date after which the code is no longer valid.

• Eligible customers: everyone, new customers only, or churned customers only.

• Minimum order value: require a minimum purchase amount.

Step 5: Apply to specific products (optional)

By default, a promo code applies to all your products. Restrict it to specific products if needed.

Step 6: Activate and share

Save the promo code. Share the code with your audience via email, social media, or a popup.