How to Create and Publish Your First Product

Products are the core of your Zemers store. A product can be a digital download, course, membership, subscription, service, private content, or any offer you want customers to buy or access.

This guide shows you how to create your first product, add content, set access, configure pricing, and publish it.

Before you start

You need:

• A Zemers account

• A store handle

• An active paid Zemers subscription

• A product name

• A short description of your offer

• A pricing option: free, one-time, or recurring

• Stripe connected, if you want to accept paid orders

Step 1: Open the Products page

From your Zemers dashboard, go to: Products

If you do not have any products yet, the page will show an empty product list.

Click: New Product

This opens the product creation flow.

Step 2: Add your basic product information

Here you have 2 collumns: basic info & hero media.

Basic Info.

Here you can add the public information customers will see on your product page.

Complete the following fields:

• Product Name: the name of your product

• Product Link: the URL slug for your product page

• Product Headline: a short tagline for the product

• Description: a short explanation of what the product is

Zemers can auto-generate the product link from your product name, but you can customize it.

For example:

www.zemers.com/@yourhandle/p/product-slug

Keep the product name and headline simple. Customers should understand what the product is within a few seconds.

Add hero media

In the Hero Media section, you can add visuals for the top of your product page.

You can add:

• An image

• A video link

• Multiple items for a hero carousel

Hero media is optional, but recommended. It helps your product page feel more complete and trustworthy.

When you are done, click Next.

Step 2: Add pricing options

This step is about choosing your product Pricing.

You need at least one active pricing option before customers can buy or access your product.

You can add:

• Free: customers can access the product without payment

• One-time: customers pay once

• Recurring: customers pay on a subscription basis

Click the pricing type you want to add and complete the required fields.

You can add up to 5 active pricing options if you want customers to choose between different offers.

For example:

• Free preview

• One-time access

• Monthly subscription

• Yearly subscription

Free pricing option

Choose Free if you want customers to access the product without paying.

You can configure:

• Stock / Quantity - limit how many people can claim the free product, or keep it unlimited

• Access expires after - choose whether access expires after a certain period or never expires

Use this option for free resources, lead magnets, previews, bonus content, or free community access.

One-time pricing option

Choose One-time if customers should pay once for access.

You can configure:

• Price - the amount customers will pay

• Currency - based on your store currency

• Stock / Quantity - limit the number of available purchases, or keep it unlimited

• Access expires after - choose whether access expires after a certain period or never expires

Use this option for digital products, templates, courses, workshops, ebooks, recordings, or paid resources.

Recurring pricing option

Choose Recurring if customers should be billed on a subscription basis.

You can configure:

• Price - the recurring amount customers will pay

• Currency - based on your store currency

• Billing interval - how often customers are charged, such as every month

• Stock / Quantity - limit how many subscriptions are available, or keep it unlimited

• Access expires after - choose whether access expires after a certain period or never expires

• Free trial - offer a trial period before the first payment

• Cancel renewal after - automatically stop the subscription renewal after a selected period

Free trials only apply to recurring plans. One-time plans always charge immediately.

Use recurring pricing for memberships, subscriptions, private communities, ongoing content, retainers, or access-based offers.

Stock and access settings

For any pricing option, you can control availability and access.

Use Stock / Quantity if you want to limit how many customers can purchase or claim the product.

Use Unlimited if there is no limit.

Use Access expires after if access should end after a specific period. Leave it as Never if customers should keep access permanently.

When you are done, continue to Checkout Settings.

Configure checkout settings

In the Checkout Settings section, set the checkout details for your product.

You can customize:

• Checkout URL: the checkout slug for this product

• Call to Action button: the button text customers will see

For example, your button can say:

• Join

• Buy now

• Get access

• Start learning

• Subscribe

You can also choose additional checkout fields:

• Collect phone number

• Allow paying as company

• Require terms & conditions acceptance at checkout

Use these only when they are relevant to your offer.

For example, if you sell to businesses, enabling company payment details can help customers add company name and VAT or Tax ID.

Click Next.

Step 3: Attach apps and set access

This step is where you configure the Apps & Access.

Included Apps

If your product gives access to a course, blog, private content area, or another Zemers app, attach it here.

Click the app dropdown and choose the app you want customers to receive access to after purchasing.

If your product does not need attached content yet, you can skip this step and add apps later.

Visibility Settings

Next, choose who can see and access the product page.

You can choose:

• Everyone: anyone can open the product page and purchase

• Members only: only you and existing customers can open the product page

• No one: the product page and checkout are disabled

To publish a product publicly, choose Everyone.

Use No one only if you want to keep the product hidden while you work on it.

Click Next.

Step 4: Choose delivery settings

The final step is Delivery.

This controls what happens after someone purchases or signs up for your product.

Waitlist

You can enable a waitlist if you do not want customers to receive access immediately.

When waitlist is enabled, buyers are redirected to a waitlist page after purchase, and you control when access is granted.

Use this for:

• Pre-launch offers

• Cohort-based programs

• Limited-access products

• Products that are not ready for immediate delivery

If you want customers to access the product right away, leave waitlist disabled.

Confirmation Page after Checkout

Choose where customers land after a successful purchase.

You can choose:

• Default confirmation page - use Zemers’ default success page

• External URL - redirect customers to another page

• Custom confirmation page - use a custom page you created inside Zemers

For your first product, the default confirmation page is usually enough.

You can create a custom confirmation page later when you want a more branded post-purchase experience.

Step 5: Add your product description

After your product is created, you can edit the product page directly in live edit mode. This is where you build the main product description that customers see before they buy.

Instead of writing one long text block, you can add different content sections and arrange them in the order you want. To start editing, open your product page and enter edit mode.

Click: Add section

Then choose the type of section you want to add.

You can add:

• Text: rich text, headings, lists, and links

• Image: a single 16:9 image

• Video: YouTube, Vimeo, Loom, Drive, or other supported video links

• Carousel: slideshow of images and videos

• FAQ: frequently asked questions

• Reviews: customer testimonials and ratings

• Divider: horizontal separator

• Price & Join CTA: price display with checkout button

• Included apps: list of bundled apps this product unlocks

• Created by: creator attribution card

• Related products: other products from your store

Use these sections to explain:

• What the product is

• Who it is for

• What customers get after purchase

• What problem it helps solve

• What is included

• How access works

• Why the offer is valuable

You can reorder sections after adding them, so the product page follows the exact structure you want.

A simple product page can include:

• Text section

• Image or video

• Included apps

• FAQ

• Price & Join CTA

A more complete product page can include:

• Hero explanation

• Product benefits

• What is included

• Preview video

• Reviews

• FAQ

• Related products

• Final CTA

When you are done editing, click: Save changes

Your updated product description will appear on the live product page.

Step 6: Review your product

If your visibility is set to Everyone and your pricing is active, the product can be opened and purchased through its public product link.

Test your product page.

After creating the product, open the product link and check the full customer experience.

Review:

• Product name

• Product headline

• Description

• Hero media

• Price

• Content

• CTA button

• Checkout URL

• Attached apps

• Confirmation page

If something does not look right, go back and edit the product.

Publishing checklist

Before sending traffic to your product, make sure:

• Product name is clear

• Product link is correct

• Description explains the offer

• Pricing option is active

• Visibility is set to Everyone

• Stripe is connected for paid products

• Checkout CTA is clear

• Confirmation page is selected

• Attached apps are correct, if needed

What if something is not working?

Your product is not visible publicly

Check your Visibility Settings. If the product is set to No one, the page and checkout are disabled. Change it to Everyone to publish publicly.

Customers cannot buy the product

Check that you have at least one active pricing option. For paid products, also make sure Stripe is connected.

Your checkout URL is wrong

Go back to Checkout Settings and edit the checkout slug.

Customers do not receive access to the right content

Check the Included Apps section and make sure the correct app is attached to the product.

You are not ready to launch yet

Set visibility to No one while you continue editing. When the product is ready, change visibility to Everyone.